What is niche market tourism give examples?
Niche markets can be sizable – for example, Northern Ireland’s golf and Game of Thrones tourism markets. Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences.
What are the examples of niche tourism?
Examples of niche tourism
- Adventure tourism.
- Ancestry tourism.
- Cruise tourism.
- Cultural tourism.
- Dark tourism.
What is a niche market in tourism?
Similarly, niche tourism markets are made up of identifiable groups of individuals with similar interests, needs and wants – specific products can then be tailored to meet the needs of particular market segments.
What is there a niche in the market for?
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.
What is a niche in the market?
A niche market is a subset of a market on which a particular product or service is focused.
Why is niche tourism popular?
Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism: There are relatively low numbers of tourists. They are genuinely interested in seeing the destination as it is, rather than demanding changes to it such as more hotel facilities.
When did niche tourism start?
The term niche tourism is borrowed from economics and management where it emerged in the 1990s as niche marketing ( Robinson & Novelli, 2005 ).